Scene It? The Simpsons Deluxe Edition  Debuts at Oktoberfests Nationwide

FOR IMMEDIATE RELEASE


 New Screenlife Logo

SCENE IT?® THE SIMPSONS™ DELUXE EDITION DEBUTS AT OKTOBERFESTS NATIONWIDE

Celebrate the 20th Anniversary of TV’s First Family of Funny

SEATTLE, Wash. – October 7, 2009 – Screenlife and Twentieth Century Fox Licensing & Merchandising (Fox Licensing) today announced that the latest addition to the Scene It?® family of trivia games, Scene It?® The Simpsons™ Deluxe Edition, made its first appearance at five of the biggest Oktoberfest celebrations across the country, a beer-themed debut that would make Homer proud. Loaded with TV clips, on-screen puzzles and trivia from all 20 seasons of the show, Scene It?® The Simpsons™ Deluxe Edition was featured at select Oktoberfest festivals for attendees to show what they know about Homer, Marge, Bart, Lisa, Maggie and the rest of the citizens of Springfield.

Featuring all-new puzzles including “Krusty’s Cartoon Cut ‘Em Ups,” “The Wiggum Files,” “Patty & Selma's Eye Test” and “Blank-Diddly-Blank,” Scene It?® The Simpsons™ Deluxe Edition provides players with an engaging and interactive DVD boardgame experience sure to entertain casual viewers and challenge even the most die-hard fans of The Simpsons™.  With the 21st season of The Simpsons™ beginning on September 27th, now is the perfect time to brush up on trivia challenges from all the best episodes.

Scene It? The Simpsons Deluxe Edition is the game fans of the show have been begging for, and probably one of the most fun projects we have ever worked on,” said Barry Watts, Chief Executive Officer of Screenlife. “The best part of making the game was finding creative ways to include all our favorite moments from The Simpsons.”

Lora Cohn, VP of US Licensing at Fox added, “This is the ultimate celebration of The Simpsons’ historic anniversary. Whether you are a devout fan or a casual viewer of the show, this game delivers hours of entertainment value.”

Beginning at Seattle’s Fremont Oktoberfest and continuing on at Oktoberfest celebrations in Cincinnati, Minneapolis, Denver, and Atlanta, festival-goers helped celebrate the 20th anniversary of TV’s longest-running comedy by heading to the Fox booth to play Scene It?® The Simpsons™, and compete for giveaways of the game. So, now make a mad dash to any retailer, obtain a copy of Scene It?® The Simpsons, head back to the living room couch and get ready to play the Best. Game. Ever.

Scene It?® The Simpsons™ Deluxe Edition Includes:

· Game DVD with Party Play Feature

· Flextime® Game Board

· 4 Collectible Metal Tokens

· 175 Trivia Cards

· 16 Buzz Cards

· 1 Six-Sided Die

· 1 Eight-Sided Die

· Instruction Sheet

 Scene It?® The Simpsons™ Deluxe Edition is MSRP $29.99, is for 2 or more players, ages 14 and up, and available at major retailers nationwide.

 

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About Screenlife

Screenlife, a leader in entertainment trivia games, is transforming the way the world has fun through its pop culture-based games, including Scene It?, the number-one selling DVD trivia game worldwide.  Located in Seattle, WA, Screenlife’s socially interactive and immersive games are now on multiple platforms including DVD, game consoles, and mobile phones.  

Since its 2002 launch, Scene It? has grown into an international, award-winning brand with trivia game editions that include Movie, TV, Sports, Music, Friends, Harry Potter, Disney, Seinfeld, Star Trek and The Simpsons.  Scene It? DVD games feature patented Optreve® DVD Enhancement Technology and have been translated into twelve languages across 29 countries.

A leader in entertainment licensing, Screenlife has struck hundreds of deals with major Hollywood studios, sports leagues and recording labels, as well as top actors, athletes and musicians. Other companies, including Warner Bros Interactive Entertainment, Namco and Comcast, help create custom Scene It? games across multiple platforms including the Xbox 360, PS3, Wii, mobile phones, and video on demand.

Screenlife is a subsidiary of Paramount Pictures Corporation. For more information about Scene It? and other Screenlife games, visit www.screenlifegames.com or call (866) DVD-GAME.

 

About THE SIMPSONS

The longest-running primetime sitcom in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Cartoonist Matt Groening created the infamous Simpson family -- all now identifiable by their silhouettes alone. “Best. 20 Years. Ever.,” the year-long global celebration honoring all things THE SIMPSONS, launched in January 2009 and will culminate on January 14, 2010, the 20th anniversary of the series’ debut.

 

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the executive producers. Film Roman, a Starz Media company, is the animation house.

 

About Twentieth Century Fox Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

 

To request game samples, images or additional information, please contact:

ONE PR Studio

Anne Marie Stein / annemarie@oneprstudio.com / 510-893-3271, ext. 109
Dana Whitney / dana@oneprstudio.com / 510-893-3271, ext. 101

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