Scene It? 30 Rock Trivia Apps for iPhone, iPod touch and iPad

Scene It?® 30 Rock Trivia Apps for iPhone®, iPod touch® and iPad® Now Available on App Store

Relive the Hilarity of TV’s Smartest Comedy in First Official 30 Rock App 

SEATTLE, WA (September 24, 2010)—Screenlife®, creators of Scene It?®, the number-one entertainment trivia game worldwide, today announced the Scene It? 30 Rock App for the iPhone® and iPod touch® and an enhanced HD edition for the iPad®, available now in the App Store. 

Featuring NBC’s “30 Rock” themed puzzles like “What the What?”, “Mind Grapes”, “That’s A Dealbreaker!”, and “Frank’s Hats”, the Scene It? 30 Rock Apps deliver laugh-out-loud clips and tricky trivia questions from one of the funniest shows on television, just in time for the show’s new season premiere. Scene It? 30 Rock is licensed through Universal Partnerships & Licensing on behalf of NBC Universal Television Consumer Products Group.

“We’re thrilled to be working with NBC Universal to deliver Scene It? 30 Rock to fans and trivia buffs alike,” said Steve Banfield, Senior Vice President of Digital Strategy at Screenlife.  “The puzzles are engaging in single-player mode or in a multi-player challenge, and the HD clips bring back many of the show’s greatest moments.  Fans will be completely immersed in the “30 Rock” universe as they play through hours of trivia, puzzles and mini-games.” 

The Scene It? 30 Rock App for iPhone and iPod touch features:

  • An engaging, fast-paced single-player mode that boasts 30 distinct games and 15 distinct puzzle types providing hours of challenging trivia, puzzles and mini-games
  • Over 50 still images, audio and video clips pulled directly from the hit 30 Rock TV series
  • Multiplayer mode that utilizes Bluetooth or Wi-Fi to connect up to 4 iOS devices (iPhone, iPod Touch or iPad)
  • Facebook Connect, enabling players to challenge friends, post scores and translate game points into Scene It? Facebook Glitz! 
  • “The Beeper King”, a furiously fast-paced Group Play mode that shows who is the biggest 30 Rock trivia buff in the room.

Scene It? 30 Rock HD App for iPad includes all of the above features, with the addition of:

  • HD quality video clips, eye-popping graphics and upscaled user interface
  • Dynamic motion backgrounds and animations
  • Enhanced puzzle types that take full advantage of the larger iPad screen
  • “Beeper King” table top multiplayer mode which allows a group of friends to compete on a single iPad simultaneously

“’30 Rock’ is the perfect show to bring to the wildly popular Scene It? gaming platform, where fans can truly test their knowledge of the witty and hilarious episodes,” said Calvin Lim, Director of Mobile Sales, Universal Partnerships & Licensing. “There is a vast amount of content from the show within the apps that makes for a great casual trivia and gaming experience either with friends or in your own spare time.”

The Scene It? 30 Rock App is available for $2.99 from the iTunes® App Store on iPhone® and iPod touch® or

The Scene It? 30 Rock HD App is available for $4.99 from the iTunes® App Store on iPad® or at

For more information on Scene It? 30 Rock for the iPad®, iPhone® and iPod touch®, or for all other Scene It? games, please visit or call (866) DVD-GAME.

About Screenlife

Screenlife, a leader in entertainment trivia games, is transforming the way the world has fun through its pop culture-based games, including Scene It?, the number-one selling DVD trivia game worldwide.  Located in Seattle, WA, Screenlife's socially interactive and immersive games are now on multiple platforms including DVD, video game consoles, online and mobile phones.

Since its 2002 launch, Scene It? has grown into an international, award-winning brand with trivia game editions that include Twilight, The Simpsons, Star Trek, Seinfeld, Movie, TV, Sports, Music, Friends, Harry Potter and Disney.  Scene It? DVD games have been translated into twelve languages across 29 countries.

A leader in entertainment licensing, Screenlife has struck hundreds of deals with major Hollywood studios, sports leagues and recording labels, as well as top actors, athletes and musicians. Other companies, including Warner Bros Interactive Entertainment, Real Networks, Konami, Namco and Comcast, work with Screenlife to deliver custom Scene It? games across multiple platforms including the Xbox 360, PS3, Wii, mobile phones, and video on demand. Screenlife is a subsidiary of Paramount Pictures Corporation. 

About Universal Partnerships & Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premiere motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

About NBC Universal Television DVD, Music, and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

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To request game samples, images or additional information, please contact:

ONE PR Studio

Anne Marie Stein / / 510-893-3271, ext. 109
Dana Whitney / / 510-893-3271, ext. 101

©2010 Screenlife, LLC.  All rights reserved.  Scene It? and Screenlife are registered trademarks of Screenlife, LLC.

30 Rock © NBC Studios, Inc and ™ Rockefeller Group, Inc. Licensed by NBC Universal Television Consumer Products Group 2010. All Rights Reserved.

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